With the release of the advertising film to commemorate the 2022 World Cup, leading cryptocurrency exchange Bitget has announced a series of marketing activities with Argentinian football legend Lionel Messi. With this USD 20 million investment in campaigns and incentives, Bitget hopes to provide customers with alluring incentives, improve market mood, and rekindle faith in the cryptocurrency sector.
Late in October, Bitget launched its first advertising campaign, “A Perfect 10,” announcing its partnership with Lionel Messi. The campaign was met with a resounding reception from the general public, the Bitget community, and partners. During the 2022 World Cup, the exchange will debut its upcoming marketing campaign, titled “Make it Count,” along with a new brand video and a number of exciting marketing initiatives.
Bitget has organized a number of giveaways and exclusive incentives with social contests and world cup-themed activities, including up to 1 Million BGB and a jersey signed by Lionel Messi himself, to further engage our fans with the football fever. Additionally, Bitget is holding its twice-yearly derivatives competition, the KCGI, which has a prize pool of up to 100 Bitcoin (BTC) and well-known fan tokens and is themed around soccer and the World Cup. As excitement for the World Cup serves to facilitate the connection between the crypto universe and the sports world, Bitget is working to reassure investors and assist Bitget users with a variety of initiatives.
Leo Messi, a seven-time Ballon d’Or winner and five-time World Cup player, says, “I would like to thank Bitget for introducing me to the social trading community for cryptocurrencies through such an amazing campaign. The idea of setting the direction and forging a fresh route within the industry is appealing to me in the Bitget’s brand film “make it count.” Everyone should make responsible investments that are protected, and it is encouraging to see Bitget taking this seriously with a number of protection initiatives.
Gracy Chen, Managing Director of Bitget, comments ‘Bitget is invested in the future of crypto and Web3. The bear market does not deter our goal of becoming a Top 3 crypto exchange within 3-5 years. Due to some collapses of a few crypto giants this year, consumers’ trust has fallen to a low point, and that is the reason why we are ramping up the efforts on both product and marketing to show our dedication to building the best social trading experiences for our users.’
‘Partnering with the GOAT inspires us to strive for the best performance, and the World Cup period is the best time to remind ourselves about the importance of building and training for the moment to shine. We would like to celebrate the football spirit in the world of crypto and are prepared to continue investing in the ecosystem even when times are tough,’ Gracy adds.
In order to increase consumer confidence and credibility, Bitget launched the 5 million Builders’ Fund earlier this month and increased the Protection Fund’s size to USD 300 million.
The exchange also declared this week that it was adjusting its hiring strategy to have a team of 1200 by the first quarter of 2023 and that it was expanding its global strategy with a registered entity in the Seychelles.
